Advertising and Display
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 Sale: $7.98 Hardcover List Price $20.00 
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Counter Culture: The Allure of Mini-Mannequins and Advertising Displays
by Steven Heller  Publisher Comments If sex sells, what better come-on for merchants of the repressed decades of the 1930s, 40s, and 50s than the come-hither wink of a coquettish countertop mannequin? In Counter Culture, Steven Heller and Louise Fili take us on a colorful peep show of these...
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Sale: $39.99 Flexible
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All-American Ads of the 70's (Jumbo)
by Jim Heimann Publisher Comments Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the...
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New: $40.00 Hardcover
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Vizz: Outrageous Visual Communication
by Judy Shepard Publisher Comments What’s Vizz, you say? It’s a cool new showcase of contemporary, bold, provocative imagery, a gathering at the crossroads where art and commerce come together to intrigue, influence, and even shock today’s consumers. Plus it’s a...
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New: $50.00 Hardcover
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Advertising Design and Typography
by Alex W. White Synopsis This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design...
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New: $69.00 Hardcvr W/comp Media
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On Air: The Visual Messages and Global Language of MTV
by Sophie Lovell Publisher Comments Seit seiner Gründung hat MTV zweifellos die visuelle Kultur mehrerer Generationen weltweit stark beeinflusst. Weil die globale Senderfamilie kontinuierlich junge, noch unbekannte Künstler, Animatoren und Filmemacher einsetzt und fördert...
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New: $39.95 Hardcover
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When Space Meets Art/When Art Meets Space: Spatial, Structural and Graphics for Event and Exhibition Design
by Victionary Synopsis Often overlooked, the importance of space design to the overall experience of an event or exhibition cannot be overstated. An environment must be created that takes into account all of the integral parts, which make up a good display. When Space Meets...
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New: $39.95 Trade Paper
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Advertising Outdoors: Watch This Space!
by David Bernstein Publisher Comments This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century....
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Used: $7.95 Hardcover List Price $35.00
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Through the Shopping Glass: A Century of New York Christmas Windows
by Sheryll Bellman Publisher Comments Anyone fortunate enough to have spent time in New York during the holiday seasonhas warm memories of being mesmerized by the spectacular window displays throughout the city. Even the most jaded New Yorker, wearied by work and the holiday crush, cannot...
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Used: $7.95 Book W/audio Cd List Price $30.00
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Absolut Sequel: The Absolut Advertising Story Continues with CDROM
by Richard W. Lewis Synopsis The Absolut advertising story continues in this sequel to the "New York Times" bestselling "Absolut Book." Full color....
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New: $60.00 Hardcover
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Advertising: New Techniques for Visual Seduction
by Uwe Stoklossa Publisher Comments An innovative new collection of visual advertising techniques and tricks. Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words, but just as frequently they use eye-fooling, mind-...
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Used: $22.50 Hardcover List Price $39.95
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Store Windows No. 14 (Store Windows)
by Martin M Pegler Publisher Comments Professionals and novices alike will enjoy this resource book packed with "idea starters" for all kinds of display windows and other merchandising needs. "Store Windows No. 14 features more than 250 new innovative promotional, seasonal, and fashion ideas...
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New: $50.00 Hardcover
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Excellence in Brand Advertising
by Jim Osterman Publisher Comments Creating a brand is nothing. Creating a brand that moves consumers in the deepest recesses of their souls--and their pocketbooks--is everything. Why buy a Honda over another import? Why pay for XM when broadcast is free? Boots are boots--why pay extra...
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Used: $5.00 Trade Paper List Price $18.00
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The Milk Mustache Book: A Behind-The-Scenes Look at America's Favorite Advertising Campaign
by Jay Schulberg Publisher Comments Where's your mustache? Your mother always told you: Drink your milk. Well, if you listened, it looks like you're in excellent company. For inside this book you'll find the complete collection of Milk Mustache ads that won the hearts of millions worldwide....
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New: $40.00 Flexible
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Exhibition Design
by Llorenc Bonet Publisher Comments Exhibition design has become a significant architectural way to present an idea or a product; to communicate its meaning; to show its beauty; and, ideally, to increase sales. This book shows how trade fair and exhibition design projects have evolved into...
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New: $75.00 Hardcover
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Lovemarks: The Future Beyond Brands with CDROM
by Kevin Roberts Publisher Comments From the worldwide CEO of Saatchi & Saatchi comes an entertaining, elucidating, and inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions: to make the world a...
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New: $40.00 Trade Paper
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1000 Retail Graphics: From Signage to Logos and Everything for In-Store
by Rockport Publishing Publisher Comments A virtual catalog of ideas for inspired retail design The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of...
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Sale: $39.99 Flexible
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Advertising Now! Online
by Julius Wiedemann Publisher Comments Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world...
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New: $55.00 Hardcover
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Creativity #36: Creativity 36
by David E Carter Publisher Comments This thirty-sixth edition in the "Creativity" series displays the best and brightest in advertising and design work from creative professionals around the world. "Creativity 36," which features more than 1,000 color photographs and illustrations...
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New: $39.95 Trade Paper
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
by Mario Pricken Publisher Comments "More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." —Adweek Unraveling the creative process behind...
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Used: $7.20 Trade Paper List Price $34.95
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Neon World
by D J Sprengnagel Synopsis A globe-trotting neon designer lights up the pages of this book with photographs of the best neon used for signage and architectural embellishment around the world....
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